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AI Prompts for Real Estate Listing Descriptions & Follow-Up

$39 one-time Listing Copy prompt pack Updated July 8, 2026
The Listing Language Pack — full-resolution sheet preview
Single Pack

The Listing Language Pack

$39 one-time

41 fill-in-the-brackets prompt templates covering every listing type, follow-up sequence, and social caption a working agent sends — each with a fair-housing compliance note.

What's inside

  • 41 prompts: listing descriptions (SFH, condo, luxury, fixer, land, multi-family, new construction), buyer & seller follow-up, open-house sequences, social captions, and CMA explainer language
  • Every prompt includes a fill-in-brackets template, an example output, and a fair-housing compliance note — because the review step is non-negotiable
  • PDF (luxury brochure layout) + plain .txt for immediate copy-paste into ChatGPT, Claude, Gemini, Jasper, or any AI tool
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PDF + .txt · Instant download after purchase via Stripe · Works with any AI tool

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Every Prompt In The Pack

Listing Descriptions by Property Type (7 prompts)

  • Single-Family Home (Standard MLS)
  • Condo / High-Rise Unit
  • Townhouse / Row Home
  • New Construction / Builder Home
  • Fixer-Upper / As-Is Listing
  • Multi-Family / Small Investment Property
  • Vacant Land / Lot

Luxury & High-End Listings (5 prompts)

  • Luxury Single-Family (Full Brochure Description)
  • Luxury Condo (Short MLS Version)
  • Luxury Price Reduction Refresh
  • Luxury Coming-Soon Teaser
  • Luxury Expired Listing Re-Engagement

Buyer Follow-Up Scripts (6 prompts)

  • Post-Showing Follow-Up (Text)
  • Post-Showing Follow-Up (Email)
  • Post-Offer, Offer Not Accepted (Buyer Retention)
  • Ghosted Buyer Re-Engagement (4–6 Weeks Dark)
  • Under-Contract Buyer Weekly Update
  • Post-Close Buyer Thank-You + Review Request

Seller Follow-Up Scripts (6 prompts)

  • Weekly Showing Activity Report to Seller
  • Offer Received (Presenting to Seller)
  • Post-Inspection (Managing Seller Response to Repair Requests)
  • Closing Countdown (5 Days Out)
  • Listing Anniversary Check-In (30 or 60 Days on Market)
  • Post-Close Seller Thank-You + Referral Ask

Open-House Sequences (5 prompts)

  • Pre-Event Social Post (3–5 Days Out)
  • Day-Of Text Reminder
  • 48-Hour Follow-Up to Attendees
  • 2-Week Nurture (No Action After 48-Hr Follow-Up)
  • Cancellation / Reschedule Notice

Social Captions (7 prompts)

  • Instagram Just Listed
  • Instagram Price Improvement
  • Instagram Just Sold
  • Facebook New Listing (More Detail)
  • LinkedIn Market Update Post
  • Agent Bio Post (Professional Profile)
  • Instagram / Facebook Reel Educational Hook + Caption

CMA Explainer Language (5 prompts)

  • CMA Opening (Setting Expectations Before the Numbers)
  • CMA Explaining a Comparable Adjustment
  • CMA Seller Pushback: "My Neighbor Sold for More"
  • CMA Explaining Days on Market and Price Band Dynamics
  • CMA Closing: The Pricing Decision

Common questions

Does this work with ChatGPT, or do I need a specific AI tool?

Any of them. Every prompt is plain text — paste it into ChatGPT (free or Plus), Claude, Gemini, Jasper, Copy.ai, or any other AI writer you already have a login for.

Is the output automatically fair-housing compliant?

No AI output is compliant by default — that determination is yours. Every prompt includes a fair-housing compliance note as a review checklist; you (or your brokerage's compliance process) still read and approve every output before it's published. Verify against your MLS and state rules.

What format do I actually get, and how do I use it?

A formatted PDF (print or read on screen) plus a plain .txt file with the identical 41 prompts for fast copy-paste. Fill in every [BRACKET] before pasting — a blank bracket produces a generic, unusable draft.

If you add or improve prompts later, do I have to pay again?

No. This page always reflects the current pack, and the vault always serves the latest zip at no extra charge — that's what the "Updated" date above tracks. All-access members get every future pack the same way, automatically.

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